# Live Session #1: Adopt the Mindset of a Digital Writer
[video:: [YouTube: Live Session #1: Adopt The Mindset of a Digital Writer | July 2025 🚢](https://www.youtube.com/watch?v=QGRXkGGGMsY)]
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## Notes
- The "real" goal is don't miss two days in a row…
- Today's Gold Dubloon is a free year of Write with AI course
- AI is on the rise, and integrated with [[Ship 30 for 30]] now…
- [[Substack]] raised Round C ($100 million)
- Advice is to write on the platforms with growth…
- Recommendation: Open Twitter (or whatever you're using…) DMs.
- …I will not be using Twitter.
- Today's agenda
1. Adopt a Lean Writing mentality
2. Make Noise, Listen For signal
3. Generate 3+ FOR WHO/SO THAT combinations for upcoming essays
- Write *with* your readers, not for your readers i.e. empathetic thinking re: audience
- Archetype
- "Legacy writer"
- "Digital writer" » faster-paced feedback loop
- Deep push on leveraging AI
- (book-rec:: [[ries2011LeanStartupHow|Ries, Eric. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.]])
- Minimum viable product, and iterate based on feedback loop
- Data points also include conversations that happen around the writing
- Lean writing examples (…newsletters, blogs)
- [[clear2018AtomicHabitsEasy|Clear, James. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones]]
- [[gladwell2006TippingPoint|Gladwell, Malcolm. (2006). The Tipping Point: How Little Things Can Make a Big Difference.]]
- [[manson2016SubtleArtNot|Manson, Mark. (2016). The Subtle Art of Not Giving a F*ck.]]
- First two weeks: focus inwards on writing/topics…
- How does writing make you feel?
- Establish habits etc…
- Second two weeks: start looking at data…
- Likes, comments, etc.
- For Who / So That Framework
- Who are you writing for?
- So that they can achieve what outcome?
- Niches are good
- There are different For Who and So That within the niche
- AI prompt (see below)
```
I am going to train you on an Idea Generation framework called FOR WHO/SO THAT.
The idea is you can take any topic, and generate dozens of ideas by swapping the FOR WHO (the specific, niche target audience) and/or the SO THAT (the specific problem that audience wants to solve, or the specific desirable outcome that audience wants to unlock).
For example, let's say our topic is "Parenting Tips"
We can easily generate 10 new ideas by first combining the topic with 10 different FOR WHO variations:
- Parenting tips for single moms
- Parenting tips for single dads
- Parenting tips for first-time parents
- Parenting tips for parents of 2 kids under 2
- Etc.
And then we can easily generate another 10 ideas by combining the topic with 10 different SO THAT variations:
- Parenting tips to help your restless baby sleep at night
- Parenting tips to overcome imposter syndrome as a new parent
- Parenting tips to get your baby to stop screaming when they're hungry
- Etc.
And then we can generate even more ideas by combining each individual FOR WHO with 10 different vibrations of SO THAT outcomes.
So, with this framework in mind, can you please take the topic I give you and give me back, presented in 3 different lists:
- Topic + 10 unique FOR WHO options
- Topic + 10 unique SO THAT options
- Topic + 1 FOR WHO + 5 SO THAT options specifically for that niche audience
Are you ready for the topic?
```