# Live Session #3: How to Write Compelling & Irresistible Headlines [video:: [Live Session #3: Write Compelling Headlines That Capture Your Reader’s Attention | July 2025 🚢](https://www.youtube.com/watch?v=N76E3EoheEE)] [prev:: [[2025-07-21_S02|Live Session #2: Become Prolific with the Endless Idea Generator]]] [next:: [[2025-07-28_S04|Live Session #4: How to Use Writing Rhythms & Formatting]]] ## Notes - Gold doubloon: A drop-shipped tote-bag with the ship emoji on it. - Headlines are only clickbait if you don't deliver on the promise… - Headlines don't have to be short so long as they're clear and relevant - Headline styles: 1. The List - Often associated with low-quality writing - Ship 30 argues they are effective for communicating intention of post 2. The Story - Think of it as a movie trailer for the article/post 3. The Opinion - Signal the credibility in the headline - Personal or borrowed 4. The Question - Evoke curiousity 5. The Framework - Showing a systematic way - Will wind up using a mix of them. - …consider trying one for the next of the following days… - Keep a running checklist of headlines - Clear over clever - The Who - The What - The Why - "Twisting the Knife" - Take the Why and say more of it. - Problems - Benefits - Questions - AI prompt below ``` I am going to train you on how to write Irresistible Headlines. The best headlines fall into these 5 archetypes (with an example after each one, so you can see how this works): - Lists: 7 Famous Musicians Who Influenced My Life - Stories: What I Learned Being Betrayed By My 6 Closest Friends Growing Up - Opinions: I've Dealt With Cyberattacks. America Isn't Ready For What's Coming - Questions: What Is Bitcoin? Here's An Easy Explanation (Anyone Can Understand) - Frameworks: A Simple 5-Step Framework To 10x The Conversion Of Any Landing Page I will give you the WHO (the audience), the WHAT (the specific topic), and the WHY (the outcome), and you will write 1 headline for each of the 5 categories listed above (Tip, Story, Opinion, Question, Framework). Do you understand? Are you ready for the WHO, the WHAT, and the WHY? ```