# Attention economy - Herbert A. Simon - psychologist, economist, and Nobel Laureate - “a wealth of information creates a poverty of attention” - Micheal Goldhaber, 1997 - argued a shift from material-based economy to an attention-based economy - commonly referred to as "[[Economy, information|information economy]]" but argues that information isn't scarce, unlike attention Reading - [Berkeley Economic Journal: Paying Attention: The Attention Economy (2022)](https://econreview.berkeley.edu/paying-attention-the-attention-economy/) - [nngroup – The Attention Economy](https://www.nngroup.com/articles/attention-economy/)