# Less but better - Philosophy of [[Dieter Rams]], as expressed in [[10 Principles of Good Design]]. - It's the tenth on the list: ![[10 Principles of Good Design#Good design is as little design as possible]] - [[Greg McKeown]] borrowed this concept for [[mckeown2014EssentialismDisciplinedPursuit|Essentialism: The Disciplined Pursuit of Less]].