# Why start a blog? ## Benefits of starting a blog - Improves [[Search engine optimization|SEO]] by generating fresh content - Increases the amount of searchable content on your website, which can lead to more traffic - Blogging helps establish industry expertise and allows you to craft your point of difference - A blog connects your brand and your audience - Blogging can generate revenue, if that’s a goal for your content --- ###### References - [Wix - 2020-02-20 - The Ultimate Blog Post Checklist](https://www.wix.com/blog/2020/02/blog-post-checklist/)